I trained as an Industrial Designer and graduated from National Institute of Design, Ahmedabad in 1985. While dealing with the designing and marketing of industrial products, I realized how necessary waste management was. Having been born and raised in Bangalore, I have witnessed the transformation of my beloved Garden City of India into The Garbage City of India. Everyone was complaining about how dirty our city was getting but no one knew what to do about it. I decided to start Daily Dump in April 2006, in order to create more awareness about home composting, and to create products that would make this process easier for everyone.

After a lot of research, I realized that 60% of the waste coming from every household is actually organic waste. And this waste, that could potentially be converted into organic compost, was being sent away to landfills along with a lot of other non-compostable waste, thus adding to the piles of garbage accumulating all over the city. When I started Daily Dump 13 years ago, people would refuse to spend any money on buying our products to manage their own waste. But today, we have over 50,000 families and 600 communities that have adapted the composting lifestyle across the country. And just these customers alone keep over 48,000 kgs of organic waste out of landfills DAILY. That is 1,440 tonnes per month (as per statistics from February 2019). At zero cost to the government. This is a great positive impact to the city as it saves on fuel, reduces vehicular pollution of carting waste over long distances, keeps the soil fertile and costs the city nothing.