top of page

An IT Veteran providing a marketplace to promote upcycling

September 27th , 2020 | Pravda Godbole

Write an article & join a growing community

Trending Articles

Everyone has a reason to do it

Shazia Usman is an IT veteran who has worked in different roles with firms like IBM, Goldman Sachs & DCG London for more than 16 years before she decided to embark on her entrepreneurial journey. She is a sustainability enthusiast in her personal life as well and strives to follow all the 3Rs of the reduce – reuse – recycle philosophy. 

Shazia tells us about her venture  which is set to provide an exclusive online marketplace for the conscious consumers and sellers to promote sustainable living in India. Upciclo pledges to promote products that are made in India and help in carbon footprint reduction.

Some do it because it is a trend, some do it because they don’t want to be left behind, some do it because their friends did it. 

Going green is a better choice - now and always!

A Bengaluru, India-based enviro-citizen, a Mom to a bouncy 8-year old and a compulsive discipliner, Shazia Usman always cringed looking at the amount of plastic that has taken over our lives. 

An eye-opening conversation with her daughter made her realize that she can be the change she wants to see and thus was born Upciclo. She realized that when her own kid can be so mindful about not generating more waste why can’t she help the cause in the best way she can.


Upciclo is a product of years of reading, studying and practicing a greener life. I dont understand how people don’t get, how simple and straightforward it is to be sustainable. We need to take care of the surrounding we live in. With this at the heart of it all, Upciclo aims at being a one-stop solution for everything sustainable," -  Shazia


Upciclo happens to be Indias first online market-place for upcycled, recycled, zero waste, and chemical-free lifestyle products. It is more than just a place where consumers can find their favourite environment-friendly products. It serves as an online platform for craftsmen, NGOs and artisans to tap into a ready customer-base and thus get opportunities to grow and contribute to the Indian economy. 


An Initiative that promotes healthy environment

Many small businesses have great expertise and produce niche, eco-friendly products but lack the marketing skills that will help them reach out to a wider audience. They may not even have the required technical abilities that can help them stand out in todays digital world. 

Hence Upciclo! It not only promotes healthy and responsible living but creates an eco-system that can help back up this initiative which is on the rise,” -Shazia. 

Upciclo endeavors to promote reuse and reduce’ on products right from fashion accessories, to toys to furniture. Along with empowering women and remote workforces, it has come about to be a thriving online community that houses top brands to Make-in-India products; luxurious items to gifting options—all while being eco-friendly and taking one step towards a better tomorrow.

Clay Pot

The author of the story is Pravda Godbole" of Upciclo. You can know more about them at 

InwasteR is only a platform to share WStory and the views and experience are purely of the author.

bottom of page