Women Wastepreneurs who are changing Upcycling landscape in India

India is among the top generator of waste and our recycling rates also have been low as well,

Among the various processes of managing waste, Upcycling is one way of giving a new life to a discarded product. It is creativity and innovation that helps transforming a discard to a new form to increase its life. From our #WStories of #Wastepreneur, we bring in the creative minds that have made an efforts to reduce the dumps to landfill and provide an alternate product line.


Madhvi Pittie along with her sister started WorkshopQ at age of 22. WorkshopQ is working towards educating people on upcycling and its importance through their designs and implementing using different waste materials. Their belief of upcycling is via “Awareness through Art” which they are using in their products and also working with the corporates who adopt EPR (Extended Producer Responsibility) to manage the pre/post-consumer waste, promote employee engagement and support their recycling goals.


Their USP at WorkshopQ is to not let the end consumer know that they have reused waste, thereby not conveying any notion of “second-hand” goods.

Read their WStory here


"We are living in an age of a retail boom and constant purchase through online-offline sources throughout the year kept filling my wardrobe to the brim"

This is where Sujata came up with the idea of "Twirl" which aims to solve our problem of overcrowded wardrobe and upcycle old and discarded clothes. Remember you just need to reach out to them from anywhere in India and they would ensure a free pickup of your unwanted clothes from your home as well as free delivery of our unique upcycled products!

So together lets “Twirl” to a better world


Read their WStory here


Amishi Shah, with bachelor’s in Financial markets and Masters in International Management got inspired on social entrepreneurship while studying and after exploring lot of other things towards upcycling the waste she could realise that children are the right propagators of message to avoid the use of plastic and hence she thought of nurturing the minds. With this thought, Upcyclers lab was founded that made board games and learning tools for kids on environment to create awareness. Some of their products include board games on concepts such as waste segregation and ocean conservation.